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Samaya | Identity programme

Identity programme

Samaya is a skincare brand based on Indian Ayurvedic principles. The name combines two Sanskrit words: sama, ‘balance’ and alaya, ‘place’ to create ‘a place of balance’. The Samaya brand is designed to reflect these principles of natural simplicity and balance. Farrow created the visual identity and designed the packaging, point of sale materials and website. Calming colours and minimal typography give the brand elegance while tactile, quality materials give the packaging  an air of understated luxury. Italian frosted glass bottles are housed in card tubes, both of which are fully recyclable.