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Oliver Peyton | Royal Academy of Arts | Identity programme

Oliver Peyton
Royal Academy of Arts
Identity programme

Founded in 1768, the Royal Academy of Arts is both a vital part of art history and an active voice in current contemporary art. Therefore, the identity for dining at the RA had to reflect both of these elements. The traditional typographic treatment combined with an ultra bright palette references the historic nature and modern spirit of institution. Each element (wine list, bar menu, stationary, etc) is printed in a different fluorescent colour.

The identity will expand as the various other dining areas within the building are completed.

Also as part of the identity, we have designed special edition wine bottles featuring work by Royal Academicians. Shown here are the Gary Hume and Tracey Emin bottles.