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Molton Brown | Identity programme

Molton Brown
Identity programme

The Molton Brown logotype had remained almost unchanged since the company was founded in 1973. Based on a chiselled engraver's font, Molton Brown felt the logotype was in need of simplification and modernisation. Our solution was to remove the outline, leaving only the highlights, and to draw a new logotype based on this skeleton of negative space. This resulted in a modern, refined logotype that retained the DNA of the original.

We also created a new mark 'The Compass' to replace the original Lotus symbol, this is used as a repeat pattern on store bags and other collateral.