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Levi's | Labeling and packaging system

Labeling and packaging system

We were asked by Levi's to rationalise their labeling system, which was somewhat disparate at the time. Our solution resulted in each garment carrying a single label with the same form and layout being used for each product range. The personality of each line was then expressed through the materials and finishing used. This led to a massive saving materials and costs, and them a European environmental award. Although designed initially for Europe only, this system went  on to be used globally.